CallRail Pricing & Add-Ons

Track Every Call. Know Exactly What’s Working.

Our CallRail tracking programs help you understand exactly which marketing campaigns generate calls, texts, forms, and leads — so you can invest your budget where it produces the highest return.

With advanced call tracking, conversation analytics, and AI-powered insights, you’ll know where every lead comes from and how to convert more of them.

CallRail Core Plans

Monthly: Flexible pay-as-you-go option

CallRail Standard

$79 ^/month

Best for basic call tracking and lead attribution
Perfect for businesses that want clear visibility into which marketing sources generate calls and inquiries.

Ideal for:
Local businesses and service providers who want reliable call tracking and measurable marketing performance.

Includes:

Up to 10 tracking numbers
Call tracking with dynamic number insertion
Call & SMS/text tracking
Lead source attribution by campaign, keyword, and channel
Cost-per-lead tracking
ROI reporting dashboard
Call recordings & call logs
Call routing and scheduling
Form tracking & attribution
Spam call filtering
Mobile app & real-time notifications

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CallRail Premium

$159 ^/month

Best for advanced analytics, AI insights, and multi-channel marketing
Our most popular plan for legal, medical, home service, and professional service firms.

Ideal For:
Businesses that want deeper marketing intelligence, better lead qualification data, and higher conversion visibility.

Includes everything in Standard, plus:

Up to 15 tracking numbers
Advanced call analytics & reporting
CRM integrations (HubSpot, Salesforce, etc.)
Google Business Profile integration
Google Ads & marketing attribution integration
Call recording, transcription & summaries
AI conversation insights
Automatic lead scoring
Keyword and campaign-level attribution
Enhanced ROI and performance reporting
Form tracking & attribution
Multi-location tracking capabilities

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CallRail Add-On Services

Enhance your tracking system with AI automation, conversation intelligence, and conversion tools.

Voice Assist Standard

$129 ^/month

AI assistant that answers, captures, and qualifies inbound calls
Convert more leads with an AI voice assistant that answers calls, gathers caller information, and routes or texts appointment links automatically.

Best For:
Businesses that miss calls, need after-hours coverage, or want faster lead intake and response.

AI call answering & intake
Caller qualification and routing
Appointment text message links
Call transfers to staff
After-hours or overflow call handling
50 voice assist calls included
$1.00 per additional call

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Premium Conversation Intelligence

$55 ^/month

AI-powered call transcription and marketing insights
Automatically transcribe and analyze calls to uncover trends, missed opportunities, and conversion insights.

Best For:
Teams that want better marketing insights, staff training data, and call quality monitoring.

10,000 transcription minutes
AI call transcription & summaries
Keyword spotting & call tagging
Call highlights and coaching insights
Smart automation rules
Performance and conversion insights
$0.04 per additional minute

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Convert Assist Standard

$30 ^/month

Turn conversations into conversions
AI tools that analyze calls and generate follow-ups, action plans, and coaching suggestions to improve close rates.

Best For:
Sales teams and offices that want better follow-up and higher conversion from inbound calls.