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What is involved in a Get Your Business Online (GYBO) directory listing and how can it benefit you? What are the advantages of working with a partner to address your directory listings? Getting into all the major online directories is key to gaining exposure for your business. While Google is the biggest, other directories also…

The influence of Google is far-reaching and for anyone trying to get their website or business noticed in everyday searches, Google’s actions are key to successfully meeting the criteria that will get your website to the top. With that reality in mind, the recent change by Google to use AMP (Accelerated Mobile Pages) in its…

A company’s client data management is critical to keeping your business on track. Protecting it means ensuring your business’ safety while building trust with your customers. It can be difficult to stay up-to-date on various new viruses and malware that are constantly being introduced onto the world wide web. Many companies think that virus protection…

By Jessica Austin Social Media Manager Last month, I attended Social Media Marketing World 2018, a conference put on

As we discussed in last month’s blog, content is king and one of the best ways to add content to your website is through posting blogs. As an expert in your industry’s field, you can provide value-added content and capture your customer’s attention, keeping them wanting to visit your site for information that’s relevant to…

In today’s marketing world, content is king. What constitutes great content and why does it need to be part of your marketing plan? Great content is written material that is informative, timely, original, evergreen, shareable, compelling, engaging, findable … the list goes on and on. It’s content that takes into consideration your brand, customer needs,…

By Jessica Austin eLocal Social Media Manager   Branding can mean different things to different people depending on what department they work in. In general, good branding distinctly identifies goods or services from a competitor’s by means of visuals, messaging, naming and symbols. Social media platforms, and the strategy that underlies how a company utilizes…

Facebook has become so ubiquitous that it’s hard to remember how we used to spend time on the Internet. In the race to boost your social media presence, you may be forgetting the most important part of Internet marketing – your email list. Email database marketing remains an effective form of Internet marketing and lead…

  By Jessica Austin, eLocal Social Media Manager Most marketers understand that having a social media presence is a must in this digital age. However, the continuous growth in the use of social media means that quantitatively measuring the return on investment has gotten a little trickier. The shifting landscape of content, platforms and devices,…